Web Strategy

Begins with a look at business and marketing strategy, user personas and goals for the site.

Focus on these five tasks:

  • Get visitors to the site
  • Engage visitors
  • Convert visitors into customers
  • Retain customers
  • Turn customers into evangelists


Components include:

  • Content strategy
  • User experience (UX)
  • Search Engine Optimization (SEO)
  • Design for effective use on smartphones, tablets & desktops


Technology options for different client needs:

  • Drupal Content Management System
  • WordPress
  • SquareSpace


  • User training and support
  • Security reviews
  • Software maintenance and upgrades
  • Reports on site performance (Google Analytics & other metrics)
  • Periodic review of where the site performs relative to competitors or similar businesses