How Small Businesses Can Use Information Technology to Improve their Performance

 

Joe Vangsness of Vangsness Consulting Inc

               

Presentation to the Downtown Chapter of the Chicago Computer Society

            November 29, 2006

 

- How to focus on benefits first
- How to select and use the proper software and hardware
- How to find and use the right technology solution providers
- How to meet the challenges of data security, viruses and spyware
- Options for data backup and business continuity planning
- Some successful approaches to effective internet use
- Information resources for small business
- Success stories

 

What are the benefits of using Information Technology effectively?

 

-           Improved profits

-           Improved customer service

-           Improved vendor relations

-           Improved employee morale and satisfaction

-           Reduced overtime

-           Faster training of new employees

-           Improved quality of life for the owner/manager

 

Goals for Technology:

 

-           A system that handles all transactions - quotes, orders, shipments, payments, etc.

-           Files/databases of all customers, employees, vendors, leads, prospects, etc

-           Ability to quickly answer a question about any transaction or customer, vendor, etc.

-           Ability to analyze results over time

-           Right hardware, software, & business practices

-           Security protection from viruses, spyware, and theft

-           Disaster Recovery Plan (Business Continuity Plan) including data backup offsite

-           Relationship with appropriate technology service provider

-           Effective Internet use

 

Software

 

-           Office Suites

            -           Microsoft Office

            -           Corel WordPerfect Office

            -           Sun Microsystems Open Office(Star Office)

 

-           CRM, Contact Management

            -           ACT, Goldmine, MS Outlook, MS Business Contact Manager

 

-           Accounting Software

            -           What is accounting software?

                        -           Software that takes care of your accounting and the rest of your business

                        -           A complete information system for your business that also does your accounting

 

           


-           Choices

                        -           Basic accounting products (Quickbooks, Peachtree, MYOB)

                        -           Mid range (BusinessWorks)

                        -           High End (ACCPAC, MAS90, MAS200, Great Plains (Microsoft))

 

            -           Most of the Accounting Software products have industry specific versions

                        Some examples:

                        -           Construction

                        -           Retail

                        -           Manufacturing

                        -           Wholesale

 

            -           Many of the Accounting Software products have products that can be added on

                        or linked to the base product for a specific industry

 

-           Vertical Market Software

 

            -           Software designed for a specific industry or similar industries

                        Some examples:

                        -           Medical

                        -           Dental              

                        -           Industrial Distribution

                        -           Construction

                        -           Plastics Injection Molding

                        -           Legal   

                        -           Retail Sporting Goods, Shoes, Apparel

                        -           Interior Design

                       

-           Custom Software

 

 

-           How do you decide what is best?  Where do you look?

 

            -           Web sites:

                        -           www.accountingsoftwareworld.com

                        -           www.aicpa.org/pubs/jofa/sep2003/johnston.htm

 

            -           CTS offer directories for a fee at www.ctsguides.com

                                    -           Accounting, Manufacturing, CRM, Medical, Small Business

                                    -           Their Small Business Guide covers:

                                                            BusinessVision

                                                            Netledger Advanced Accounting

                                                            BusinessWorks Gold 

                                                            QuickBooks Pro

                                                            Microsoft Business Solutions

                                                            Small Business Manager

                                                            Peachtree Complete Accting plus Time & Billing

                                                            MYOB Complete Accounting

 

            -           Professional Societies sometimes publish lists or directories of software

           

-           Magazines or Journal of professional societies

                        -           Steel Fabrication

                        -           Construction

                        -           Industrial Distributor

           

-           Internet search on "software surveys"

 

-           How do you evaluate products and software companies?

            -           Software sales rep or reseller gives you a demo

            -           Obtain a demo or evaluation copy and try it

            -           Ask for 5 references from businesses that do what you do and are the same size

            -           Call the 5 references and ask a series of questions - see Reference Checklist

 

-           Who will install and support the software?

            -           You or your staff

            -           Software company

            -           Software reseller

            -           Consultant who is recommended by the software company

 

Computer Hardware

 

            -           desktop vs. notebook

                                    notebooks - road warrior, desktop replacement or both

 

            -           monitors            crt vs. flat panel

                        viewable size issue

 

            -           data storage      dvd       4.7gb

                                    dvd       double recording to 94.gb

                                    combo drive with dvd burner & cd burner

 

            -           hard drives         pc internal         speed 5400 rpm  7200 rpm  10000 rpm

 

            -           file servers         mirrored hard drives

 

            -           network attached storage  (NAS)

                                                Quantum Snapserver, Snapappliance, Adaptec

 

            -           flash drives, thumb drives, memory stick

           

            -           pc purchase strategy that I use for clients:

 

                                    buy only business class pc's

                                    buy with 3-year warranty with on site next business day parts/labor

                                    replace after 3 to 4 years, or, replace the hard drive

 

Technology Service Providers

 

            Network Specialists

                        -Install & maintain network file servers, network operating systems,

                         network components, & network cabling

                        -May also sell equipment and network operating systems

                          like Microsoft Windows 2003 Server or Novell Netware

                        -May also sell, install & support pc's

                        -May also sell, install & support commonly used software:

                                    MS Office

                                    MS Exchange (network email)

                        -Normally configure and support data backup, system maintenance

                         & upgrades

 


            PC Support Tech Specialists

                        -Install, maintain & support personal computers and office software

                        -Do not have the training or skills to install & support network file servers               

                       

            Custom Software Developers

                        -Design, program and install custom software

                        -Will often design & program custom software add-ons or modifications

                         to commercial software products

 

            Systems Integrators/VARS/Resellers

                        -Sell, install & support a package of related products:

                        -Some software product( Accounting, Retail, Medical, etc)

                        -Have a sales reseller agreement with the software company

                        -Also sell, install & maintain network file server and any other

                          technology components the customer may need

                        -They are just like the Network Specialist but include some

                          specific software product

                        -Will often offer training and software modifications for the software

                        -May have multiple software products:

                          for example, I have worked with a firm that is a reseller for these products:

                                               

            Software Trainers

                        -Offer installation & training for a specific software product

                        -May also offer support

 

            Web Designers

                        -Will design, install & maintain web sites

                        -May not have the skills to develop web sites with an interactive database

                                   

            Web Developers

                        -Will design, develop, install & maintain web sites that have an interactive

                          database

 

            Multimedia Developers

                        -Focus on design and development of web products that have a multimedia

                         content such as motion & sound

                        -Used for training, education & product support

 

            Technology Firms

                        -Firms may offer a single focused service, or, may offer several services and

                          and several different skill sets on staff

 

 

Data Backup

 

            -           backup to tape, cd-r, cd-rw, dvd-r

 

            -           take backup media offsite

           

            -           remote backup service like eVault & LiveVault

 


Disaster Recovery Plan/Business Continuity Plan

 

            1970 disaster recovery - recover computer files

 

            1980 disaster presentation - prevent disruption, fire, theft

 

            1988 continuous availability - keep system running during a disaster

 

1990 business continuity planning -  plan for space and people needs as well as computer processing during a disruption to keep the business running

 

Security

 

            Virus protection

                        -           Norton Internet Security, McAfee, CA

                        -           pc based

                        -           network version

 

            Spyware protection

                        -           Webroot Spysweeper

                        -           Computer Associates PestPatrol

                        -           Spybot Search & Destroy

                        -           Adaware

 

            Firewall either hardware or software        

 

            Acceptable use policy

 

Internet Issues

 

            web options

                                    online brochure

 

                                    content site

 

                                    e-commerce site  some optios:  Shopfactory Pro, Yahoo Small Business

                                   

                                    message or discussion board to create an online community

 

            email                use your domain name in your email address, jv@vangsness.com.

 

shows that you have a domain name and maybe a web site, and many people will go to web site just by seeing your email address

Other

 

            voice over IP                              calls through the internet  

 

                                                            example:   Skype at www.skype.com

 

            on line meetings                        Webex, Groove, Verosee

 

            remote access

            or remote support                       PC Anywhere

                                                            gotomypc

                                                            win xp option

                                                            Windows terminal services

Resources

 

            Web sites                     www.news.com 

                                                www.smallbusinesscomputing.com

 

            Newspapers                  Chicago Tribune  James Coates article on Mondays

                                                New York Times

                                                Wall Street Journal  On Technology, Walter Mossberg on Thurs in Sec B

 

            Books

 

                        Information Technology for SMB's

 

                                    Technology Solutions for Growing Businesses

                                    Author: Ray, Ramon

 

Managing Information Technology in Small Business: Challenges & Solutions

                                    by Stephen Burgess (Editor)

 

                        Backup & Business Continuity Planning

 

                                    Contingency Planning and Disaster Recovery : A Small Business Guide

                                    by Donna R. Childs, Stefan Dietrich

 

 

                                    The Backup Book: Disaster Recovery from Desktop to Data Center

                                    by Dorian Cougias, E. L. Heiberger, Karsten Koop

 

                        Internet Marketing for Small Business

           

                                    Low-Budget Online Marketing

                                    by Holly Berkley

 

                                    Small Websites, Great Results

                                    by Doug Addison

 

 

 

 

 

 

 

 

Joe Vangsness

Vangsness Consulting Inc.

833 W. Chicago Ave.

Chicago, IL 60622

312-455-1126

vci@vangsness.com

www.vangsness.com

 

 

© Copyright 2006 Vangsness Consulting Inc. All Rights Reserved